如果您曾经努力让自己的内容在 Google 上排名，那么很有可能您定位了错误的关键字。

　　If you've ever struggled to get your content ranked on Google, there's a good chance you're targeting the wrong keyword.

　　虽然高流量关键词看起来很有吸引力，但它们往往伴随着激烈的竞争，几乎不可能占据榜首。相反，更明智的方法是专注于低竞争关键词——在合理的搜索量和低竞争之间取得平衡的搜索词。

　　While high-traffic keywords may seem appealing, they often come with stiff competition and are nearly impossible to occupy the top spot. Instead, a smarter approach is to focus on low-competition keywords – search terms that strike a balance between reasonable search volume and low competition.

　　什么是低竞争关键词? What are low-competition keywords?

　　易于排名的关键词(也称为低竞争关键词)是以下搜索查询：

　　Easy-to-rank keywords (also known as low-competition keywords) are the following search queries:

　　拥有中等到良好的搜索量(足以带来流量，但竞争不会过于激烈)。

　　Have a moderate to good search volume (enough to drive traffic, but not too much competition).

　　关键词难度较低(排名的权威竞争对手较少)。 Keyword difficulty is lower (fewer authority competitors rank for).

　　与您网站的定位和专业技能相一致。 Align with your website's positioning and expertise.

　　有明确的搜索意图(信息、导航、商业或交易)。 Have a clear search intent (informational, navigational, commercial, or transactional).

　　例如，不要以“最佳智能手机”(竞争非常激烈)为目标，而要以“2025年最适合学生的平价智能手机”为目标，这是一个竞争较低的长尾变体，更容易实现。

　　For example, instead of aiming for the "best smartphone" (which is very competitive), aim for the "best affordable smartphone for students in 2025", which is a long-tail variant with less competition and is easier to achieve.

　　低竞争关键词示例 Examples of low-competition keywords

　　不同类型的低竞争关键词可以帮助您接触到合适的受众，而不会迷失在拥挤的 SEO 环境里。

　　Different types of low-competition keywords can help you reach the right audience without getting lost in a crowded SEO environment.

　　以下是一些有效的例子： Here are some effective examples:

　　1.长尾关键词 1. Long-tail keywords

　　顾名思义，长尾关键词是更长、更具体的短语(通常为三个或更多单词)。虽然它们的搜索量较低，但更容易排名，并且通常会吸引高度针对性的流量。

　　As the name suggests, long-tail keywords are longer, more specific phrases (usually three or more words). While they have lower search volumes, they are easier to rank and often attract highly targeted traffic.

　　例子： Example:

　　过于宽泛且竞争激烈： “数字营销课程”

　　Overly Broad and Competitive: "Digital Marketing Course"

　　更好的选择： “适合初学者并附有证书的最佳数字营销课程”

　　Better Alternative: "Best Digital Marketing Courses for Beginners with Certificates"

　　过于笼统： “蛋白粉” Too general: "protein powder"

　　更有针对性： “最好的增肌植物蛋白粉”

　　More targeted: "The best muscle-building plant protein powder"

　　搜索这些术语的用户通常知道自己想要什么，从而带来更高的转化率。

　　Users searching for these terms usually know what they want, leading to higher conversion rates.

　　2. 地理特定关键词 2. Geo-specific keywords

　　在关键词中添加位置信息可以缩小竞争范围，使关键词更适合本地搜索。这对于以特定区域为目标的企业来说至关重要。

　　Adding location information to your keywords narrows the competition and makes them more suitable for local searches. This is critical for businesses that target specific regions.

　　例子： Example:

　　竞争激烈： “汽车维修服务” Fierce competition: "Car repair services"

　　更加专注： “上海经济实惠的汽车维修服务”

　　More focused: "Affordable car repair service in Shanghai"

　　范围太广： “咖啡店” Too wide of scope: "Coffee shop"

　　本地金矿： “上海市中心最好的咖啡店”

　　Local Gold Mine: "The Best Coffee Shop in Downtown Shanghai"

　　对于依赖本地客户的企业来说，地理特定关键词可以提高可发现性。

　　For businesses that rely on local customers, geo-specific keywords can improve discoverability.

　　总结 summary

　　找到竞争力低的关键词是提升网站知名度的绝佳方法，无需与行业巨头展开激烈竞争。

　　Finding keywords that are not competitive is an excellent way to increase your website's visibility without having to compete with industry giants.

　　通过专注于中等搜索量和低竞争的组合，您可以快速为您的网页带来目标流量。从这里开始，您可以建立网站的权威性，扩展您的反向链接配置，并最终随着声誉的巩固而接受更具挑战性的关键字。

　　By focusing on a combination of medium search volume and low competition, you can quickly drive targeted traffic to your web pages. From here, you can build your website's authority, expand your backlink configuration, and eventually accept more challenging keywords as your reputation solidifies.